Kenneth C. WilburAssistant Professor
Rady School of Management
University of California, San Diego
9500 Gilman Drive
San Diego, CA 92093
UCSD Faculty Page
Google Scholar Page
Research ObjectiveI produce original, practical research at the intersection of advertising, media and technology.
Recent News / Blatant Self-Promotion* Yiting Deng is a talented doctoral candidate at Duke University with unique perspectives and data about television advertising targeting. She is available to interview for faculty positions at the AMA Summer Educators' Conference.
* "Television Advertising and Online Search" ranks among the "20 Most Read Articles" in Management Science (all volumes).
* The Financial Times ranked the Rady School 17th worldwide in Faculty Research, up from 19th last year, and 3rd in California after Stanford and Berkeley.
* 2014 research presentations: Colorado, Stanford, Wharton, Dartmouth, Summer Institute in Competitive Strategy (discussant), Economics of ICT at ZEW, Vienna Workshop on the Economics of Advertising
Less recent but still blatant.
Selected Working Papers || Complete ListHow TV Ads Influence Online Shopping with Jura Liaukonyte and Thales Teixeira
Selected Publications || Complete ListPrice Advertising by Manufacturers and Dealers. Management Science, with Linli Xu, S. Siddarth and Jorge Silva-Risso
Correcting Audience Externalities in Television Advertising. Marketing Science, with Linli Xu and David Kempe
How the Digital Video Recorder Changes Traditional Television Advertising. Journal of Advertising
All links go to the Social Science Research Network; this page explains why.
Research Distribution ListSubscribe here for an annual email with new papers.
LinksA half-semester PhD Class I Developed in Fall 2008: Advanced Quantitative Methods in Marketing
For graduate and professional students: Some stuff you might want to read