Kenneth C. Wilbur

Associate Professor
Rady School of Management
University of California, San Diego



9500 Gilman Drive
San Diego, CA 92093
619-535-9536
kennethcwilburATgmail

Curriculum Vitae

Bio (on LinkedIn)

UCSD Faculty Page

Google Scholar Page

Blatant Promotions

I joined Information Economics and Policy as a co-editor for media and advertising papers.
More information about the journal

Selected Publications

Dynamic Quality Ladder Model Predictions in Nonrandom Holdout Samples
Management Science, with Linli Xu and Jorge Silva-Risso

Television Advertising and Online Shopping
Marketing Science, with Jura Liaukonyte and Thales Teixeira
Finalist, John D. C. Little award for best marketing paper published in Management Science or Marketing Science

Advertising Content and Television Advertising Avoidance
Journal of Media Economics

Should Ad Spending Increase or Decrease prior to a Product Recall Announcement?
Journal of Marketing, with Haibing Gao, Jinhong Xie and Qi Wang

Price Advertising by Manufacturers and Dealers
Management Science, with Linli Xu, S. Siddarth and Jorge Silva-Risso.

Correcting Audience Externalities in Television Advertising
Marketing Science, with Linli Xu and David Kempe

Distribution and Market Share
Journal of Retailing, with Paul Farris

Television Advertising and Online Search
Management Science, with Mingyu Joo, Bo Cowgill and Yi Zhu
Winner, John D. C. Little award for best marketing paper published in Management Science or Marketing Science
Finalist, Frank M. Bass award for best marketing paper derived from a Ph.D. thesis in Management Science or Marketing Science

Effects of TV Advertising on Keyword Search
International Journal of Research in Marketing, with Mingyu Joo and Yi Zhu

Local Media Ownership and Media Quality
Information Economics and Policy, with Adam Rennhoff

Hybrid Advertising Auctions
Marketing Science with Yi Zhu

Click Fraud
Marketing Science, with Yi Zhu

How the Digital Video Recorder Changes Traditional Television Advertising
Journal of Advertising

A Two-Sided, Empirical Model of Television Advertising and Viewing Markets
Marketing Science
Winner, Frank M. Bass award for best marketing paper derived from a Ph.D. thesis in Management Science or Marketing Science
Finalist, John D. C. Little award for best marketing paper published in Management Science or Marketing Science
Finalist, Long-Term Impact Award for a paper that is viewed to have made a long-term impact on the field of marketing

Working Papers

TV Ads and Search Spikes: Toward a Deeper Understanding
with Rex Yuxing Du and Linli Xu

Advertising and Brand Image
with Rex Yuxing Du

Saving 'For Your Baby': Framing and Priming in Print-at-Home Coupons
with Jura Liaukonyte and Matt McGranaghan

Temporal Distance and Price Elasticity
with Mingyu Joo and Dinesh Gauri

There’s No 'I' in 'Team': Estimating NBA Players’ Offensive Production
with Xinlei (Jack) Chen and Yuxin Chen

A Parsimonious Structural Model of Individual Demand for Multiple Related Goods with Andres Musalem and Patricio del Sol

Links

Ph.D. class, Fall 2015: New Empirical Research on Advertising

Ph.D. class, Fall 2008: Advanced Quantitative Methods in Marketing

Self-evaluation on Research, Teaching and Service (2014) 2016 update