Kenneth C Wilbur Assistant Professor of Marketing Duke University Fuqua School of Business 100 Fuqua Drive Durham, NC, 27708-0120, USA 213-220-4712 kennethcwilbur@gmail.com Curriculum Vitae Duke Faculty Page

Working Papers (All links go to the Social Science Research Network) Zhu, Yi and Kenneth C. Wilbur (2010), “Hybrid Advertising Auctions.” Linli Xu, Kenneth C. Wilbur, S. Siddarth, and Jorge Silva-Risso (2010), “Manufacturer Advertising and Dealership Association Advertising” Dinesh Gauri, Mingyu Joo, and Kenneth C. Wilbur (2010), “Marketing on the High Seas: a Structural Model of Cruise Supply and Demand.” Kempe, David, Kenneth C. Wilbur, and Linli Xu (2010), “What can Television Networks Learn from Search Engines? How to Select, Order, and Price Advertisements to Maximize Audience Value” Kenneth C. Wilbur, Michelle Goeree, Geert Ridder (2008), “Effects of Advertising and Product Placement on Television Audiences.” Wilbur, Kenneth C. and Paul W. Farris (2008), “A Technique to Assess Managers’ Pre-Launch Distribution Assumptions for New SKUs.” This paper led to the development of a new business process put into practice by P&G. Publications Rennhoff, A. D. and Wilbur, Kenneth C. (2010), “The Effectiveness of Post-Release Movie Advertising” International Journal of Advertising, forthcoming. Wilbur, Kenneth C. and Yi Zhu (2009), “Click Fraud,” Marketing Science, 28 (2): 293-308. Wilbur, Kenneth C. (2008), “A Two-Sided, Empirical Model of Television Advertising and Viewing Markets,” Marketing Science, 27 (3): 356-378. Winner, Frank M. Bass award for best marketing paper derived from a Ph.D. thesis in Management Science or Marketing Science Finalist, John D. C. Little award for best marketing paper published in Management Science or Marketing Science Wilbur, Kenneth C. (2008), “How the Digital Video Recorder Changes Traditional Television Advertising,” Journal of Advertising, 37 (1): 143-149. Invited Papers Ailawadi, Kusum, Eric Bradlow, Michaela Draganksa, Vincent Nijs, Robert Rooderkerk, K. Sudhir, Kenneth C. Wilbur, Jie Zhang (2009), “Empirical Models of Manufacturer-Retailer Interaction: A Review and Agenda for Future Research,” Marketing Letters, forthcoming. Paul W. Farris, David J. Reibstein, Kenneth C. Wilbur (2009), “Distribution and Market share,” in Empirical Generalizations about Marketing Impact, ed. by Mike Hanssens, Marketing Science Institute. Coming Soon “How Television Advertising Affects Online Consumer Search” with Mingyu Joo and Yi Zhu Links A half-semester PhD Class I Developed in Fall 2008: Advanced Quantitative Methods in Marketing. For students: How to Say Nothing in 500 Words Find me on SSRN, Facebook, or Twitter.