Kenneth C. Wilbur

Associate Professor
Rady School of Management
University of California, San Diego

9500 Gilman Drive
San Diego, CA 92093

Curriculum Vitae

UCSD Faculty Page

Google Scholar Page

Research Objective

I produce original, practical research at the intersection of advertising, media and technology.

Personal Statement on Research, Teaching and Service (2014)

Blatant Promotions

Bloomberg Businessweek recently ranked UCSD-Rady #1 among all business schools in Intellectual Capital, based on articles per tenure-track professor published in 20 top journals in 2009-2013.

Selected Papers

Advertising and Brand Image, with Rex Yuxing Du

Should Ad Spending Increase or Decrease prior to a Product Recall Announcement?, with Haibing Gao, Jinhong Xie and Qi Wang

Television Advertising and Online Shopping. Marketing Science, with Jura Liaukonyte and Thales Teixeira

Price Advertising by Manufacturers and Dealers. Management Science, with Linli Xu, S. Siddarth and Jorge Silva-Risso.

Correcting Audience Externalities in Television Advertising. Marketing Science, with Linli Xu and David Kempe

Distribution and Market Share. Journal of Retailing, with Paul Farris

Television Advertising and Online Search. Management Science, with Mingyu Joo, Bo Cowgill and Yi Zhu

Effects of TV Advertising on Keyword Search. International Journal of Research in Marketing, with Mingyu Joo and Yi Zhu

Local Media Ownership and Media Quality. Information Economics and Policy, with Adam Rennhoff

Hybrid Advertising Auctions. Marketing Science with Yi Zhu

Click Fraud. Marketing Science, with Yi Zhu

How the Digital Video Recorder Changes Traditional Television Advertising. Journal of Advertising

A Two-Sided, Empirical Model of Television Advertising and Viewing Markets. Marketing Science
Winner, Frank M. Bass award for best marketing paper derived from a Ph.D. thesis in Management Science or Marketing Science
Finalist, John D. C. Little award for best marketing paper published in Management Science or Marketing Science

Publications and most working papers are stored on the Social Science Research Network; this page explains why.


A half-semester PhD Class I Developed in Fall 2008: Advanced Quantitative Methods in Marketing

A list of some research tools that I use and like