Kenneth C. WilburAssistant Professor
Rady School of Management
University of California, San Diego
9500 Gilman Drive
San Diego, CA 92093
UCSD Faculty Page
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Research ObjectiveI produce original, practical research at the intersection of advertising, media and technology.
Selected Publications || Complete ListHow TV Ads Influence Online Shopping. Marketing Science (conditionally accepted), with Jura Liaukonyte and Thales Teixeira
Correcting Audience Externalities in Television Advertising. Marketing Science, with Linli Xu and David Kempe
How the Digital Video Recorder Changes Traditional Television Advertising. Journal of Advertising
Research Distribution ListSubscribe here for an annual email with new papers.
LinksA half-semester PhD Class I Developed in Fall 2008: Advanced Quantitative Methods in Marketing
For graduate and professional students: Some stuff you might want to read