Kenneth C. WilburAssistant Professor
Rady School of Management
University of California, San Diego
9500 Gilman Drive
San Diego, CA 92093
UCSD Faculty Page
Google Scholar Page
Research ObjectiveI produce original, practical research at the intersection of advertising, media and technology.
Blatant PromotionsBusinessweek recently ranked UCSD-Rady #1 overall in Intellectual Capital, based on articles published in 20 top journals per tenure-track professor in 2009-2013.
Selected PublicationsTelevision Advertising and Online Shopping. Marketing Science, with Jura Liaukonyte and Thales Teixeira
Correcting Audience Externalities in Television Advertising. Marketing Science, with Linli Xu and David Kempe
Effects of TV Advertising on Keyword Search in the AOL Dataset. International Journal of Research in Marketing, with Mingyu Joo and Yi Zhu
How the Digital Video Recorder Changes Traditional Television Advertising. Journal of Advertising
Publications and working papers are stored on the Social Science Research Network; this page explains why.
LinksA half-semester PhD Class I Developed in Fall 2008: Advanced Quantitative Methods in Marketing
For graduate and professional students: Some stuff you might want to read