Kenneth C. WilburAssistant Professor
Rady School of Management
University of California, San Diego
9500 Gilman Drive
San Diego, CA 92093
UCSD Faculty Page
Google Scholar Page
Research ObjectiveI produce original, practical research at the intersection of advertising, media and technology.
Recent News / Blatant Self-Promotion* The Financial Times ranked the Rady School 17th worldwide in Faculty Research, up from 19th last year, and 3rd in California after Stanford and Berkeley.
* 2014 research presentations: Colorado, Stanford, Wharton, Dartmouth, Summer Institute in Competitive Strategy (discussant)
* The 12th ZEW Conference on the Economics of ICT always attracts an interdisciplinary audience. Send a paper by March 10, 2014. Last year's program.
Less recent but still blatant.
Selected PublicationsPrice Advertising by Manufacturers and Dealers. Management Science, with Linli Xu, S. Siddarth and Jorge Silva-Risso
Correcting Audience Externalities in Television Advertising. Marketing Science, with Linli Xu and David Kempe
How the Digital Video Recorder Changes Traditional Television Advertising. Journal of Advertising
Unpublished ManuscriptsTelevision Advertising Content and Internet Traffic with Jura Liaukonyte and Thales Teixeira
Predicting Incumbents' Quality Reactions to New Entry with Linli Xu
Television Advertising Avoidance
Research Distribution ListSubscribe here for an annual email with new papers.
LinksA half-semester PhD Class I Developed in Fall 2008: Advanced Quantitative Methods in Marketing
For graduate and professional students: Some stuff you might want to read