Kenneth C Wilbur Assistant Professor of Marketing Duke University Fuqua School of Business 1 Towerview Drive Durham, NC, 27701 213-220-4712 kennethcwilbur@gmail.com Curriculum Vitae Duke Faculty Page

Working Papers (links go to the Social Science Research Network) Zhu, Yi and Kenneth C. Wilbur (2009), “Hybrid Advertising Auctions.” Kempe, David and Kenneth C. Wilbur (2009), “What can Television Networks Learn from Search Engines? How to Select, Order, and Price Advertisements to Maximize Advertiser Welfare” Kenneth C. Wilbur, Michelle Goeree, Geert Ridder (2008), “Effects of Advertising and Product Placement on Television Audiences.” Wilbur, Kenneth C. and Paul W. Farris (2008), “A Technique to Assess Managers’ Pre-Launch Distribution Assumptions for New SKUs.” This paper led to the development of a new business process put into practice by P&G. Adam D. Rennhoff and Wilbur, Kenneth C. (2008), “The Effectiveness of Post-Release Movie Advertising.” Dinesh Gauri, Mingyu Joo, and Kenneth C. Wilbur (2009), “Marketing on the High Seas: a Structural Model of Cruise Supply and Demand.” Publications Ailawadi, Kusum, Eric Bradlow, Michaela Draganksa, Vincent Nijs, Robert Rooderkerk, K. Sudhir, Kenneth C. Wilbur, Jie Zhang (2009), “Empirical Models of Manufacturer-Retailer Interaction: A Review and Agenda for Future Research,” Marketing Letters, forthcoming. Wilbur, Kenneth C. and Yi Zhu (2009), “Click Fraud,” Marketing Science, 28 (2): 293-308. Wilbur, Kenneth C. (2008), “A Two-Sided, Empirical Model of Television Advertising and Viewing Markets,” Marketing Science, 27 (3): 356-378. Finalist, John D. C. Little award for best marketing paper published in Management Science or Marketing Science. Wilbur, Kenneth C. (2008), “How the Digital Video Recorder Changes Traditional Television Advertising,” Journal of Advertising, 37 (1): 143-149. Works in Progress “The ‘Dark Matter’ of Advertising,” with Gerry Tellis and Paul W. Farris “Are There Too Many Ads on TV?” with Xinlei (Jack) Chen “Auto Manufacturer Advertising and Dealership Association Advertising: Oil and Water, or Oil and Vinegar?” with Linli Xu, S. Siddarth, and Jorge Silva-Risso “Offline/Online” with Yi Zhu Links A half-semester PhD Class I Developed in Fall 2008: Advanced Quantitative Methods in Marketing. The Center for Communication Law & Policy at USC’s Gould School of Law For students: How to Say Nothing in 500 Words Find me on the Social Science Research Network, Twitter, or Facebook.