Kenneth C. Wilbur

Associate Professor
Rady School of Management
University of California, San Diego



9500 Gilman Drive
San Diego, CA 92093
619-535-9536
kennethcwilburATgmail

Curriculum Vitae

UCSD Faculty Page

Google Scholar Page

Blatant Promotions

Bloomberg Businessweek recently ranked UCSD-Rady #1 among all business schools in Intellectual Capital, based on articles per tenure-track professor published in 20 top journals in 2009-2013.

Selected Publications

Television Advertising and Online Shopping. Marketing Science, with Jura Liaukonyte and Thales Teixeira

Advertising Content and Television Advertising Avoidance Journal of Media Economics

Should Ad Spending Increase or Decrease prior to a Product Recall Announcement? Journal of Marketing, with Haibing Gao, Jinhong Xie and Qi Wang

Price Advertising by Manufacturers and Dealers. Management Science, with Linli Xu, S. Siddarth and Jorge Silva-Risso.

Correcting Audience Externalities in Television Advertising. Marketing Science, with Linli Xu and David Kempe

Distribution and Market Share. Journal of Retailing, with Paul Farris

Television Advertising and Online Search. Management Science, with Mingyu Joo, Bo Cowgill and Yi Zhu
Winner, John D. C. Little award for best marketing paper published in Management Science or Marketing Science
Finalist, Frank M. Bass award for best marketing paper derived from a Ph.D. thesis in Management Science or Marketing Science

Effects of TV Advertising on Keyword Search. International Journal of Research in Marketing, with Mingyu Joo and Yi Zhu

Local Media Ownership and Media Quality. Information Economics and Policy, with Adam Rennhoff

Hybrid Advertising Auctions. Marketing Science with Yi Zhu

Click Fraud. Marketing Science, with Yi Zhu

How the Digital Video Recorder Changes Traditional Television Advertising. Journal of Advertising

A Two-Sided, Empirical Model of Television Advertising and Viewing Markets. Marketing Science
Winner, Frank M. Bass award for best marketing paper derived from a Ph.D. thesis in Management Science or Marketing Science
Finalist, John D. C. Little award for best marketing paper published in Management Science or Marketing Science
Finalist, Long-Term Impact Award for a paper that is viewed to have made a long-term impact on the field of marketing

Working Papers

Advertising and Brand Image with Rex Yuxing Du

Incorporating Behavioral Economics into Print-at-Home Coupons with Jura Liaukonyte

Temporal Distance and Price Elasticity with Mingyu Joo and Dinesh Gauri

Dynamic Quality Ladder Model Predictions in Nonrandom Holdout Samples with Linli Xu and Jorge Silva-Risso

There’s No 'I' in 'Team': Estimating NBA Players’ Offensive Production with Xinlei (Jack) Chen and Yuxin Chen

A Parsimonious Structural Model of Individual Demand for Multiple Related Goods with Andres Musalem and Patricio del Sol

Most papers are stored on the Social Science Research Network; this page explains why.

Links

Ph.D. class, Fall 2015: New Empirical Research on Advertising

Ph.D. class, Fall 2008: Advanced Quantitative Methods in Marketing

Some research tools that I use and like

Personal Statement on Research, Teaching and Service (2014)