Kenneth C. Wilbur
Rady School of Management
University of California, San Diego
9500 Gilman Drive
San Diego, CA 92093
UCSD Faculty Page
Google Scholar Page
I produce original, practical research at the intersection of advertising, media and technology.
Bloomberg Businessweek recently ranked UCSD-Rady #1 among all business schools in Intellectual Capital, based on articles per tenure-track professor published in 20 top journals in 2009-2013.
Advertising and Brand Image,
Rex Yuxing Du
Should Ad Spending Increase or Decrease prior to a Product Recall Announcement?
Journal of Marketing,
Jinhong Xie and
Television Advertising and Online Shopping.
Jura Liaukonyte and
Price Advertising by Manufacturers and Dealers.
S. Siddarth and
Correcting Audience Externalities in Television Advertising.
Linli Xu and
Distribution and Market Share.
Journal of Retailing,
with Paul Farris
Television Advertising and Online Search.
Bo Cowgill and
|Winner, John D. C. Little award for best marketing paper published in Management Science or Marketing Science|
|Finalist, Frank M. Bass award for best marketing paper derived from a Ph.D. thesis in Management Science or Marketing Science|
Effects of TV Advertising on Keyword Search.
International Journal of Research in Marketing,
Mingyu Joo and
Local Media Ownership and Media Quality.
Information Economics and Policy,
Hybrid Advertising Auctions.
Marketing Science, with
How the Digital Video Recorder Changes Traditional Television Advertising.
Journal of Advertising
A Two-Sided, Empirical Model of Television Advertising and Viewing Markets.
|Winner, Frank M. Bass award for best marketing paper derived from a Ph.D. thesis in Management Science or Marketing Science|
|Finalist, John D. C. Little award for best marketing paper published in Management Science or Marketing Science|
|Finalist, Long-Term Impact Award for a paper that is viewed to have made a long-term impact on the field of marketing|
Most papers are stored on the Social Science Research Network;
this page explains why.
A PhD Class I Developed in Fall 2008: Advanced Quantitative Methods in Marketing
Some research tools that I use and like
Personal Statement on Research, Teaching and Service (2014)