Kenneth C. Wilbur

Assistant Professor
Rady School of Management
University of California, San Diego

9500 Gilman Drive
San Diego, CA 92093

Curriculum Vitae

UCSD Faculty Page

Google Scholar Page

Research Objective

I produce original, practical research at the intersection of advertising, media and technology.

Selected Working Papers || Complete List

How TV Ads Influence Online Shopping with Jura Liaukonyte and Thales Teixeira

A Parsimonious Structural Model of Individual Demand for Multiple Related Goods with Andres Musalem and Patricio del Sol

Forecasting the Evolution of Market Structure: A Comparison of Structural and Descriptive Models with Linli Xu and Jorge Silva-Risso

Selected Publications || Complete List

Price Advertising by Manufacturers and Dealers. Management Science, with Linli Xu, S. Siddarth and Jorge Silva-Risso. Online Appendix.

Correcting Audience Externalities in Television Advertising. Marketing Science, with Linli Xu and David Kempe

Distribution and Market Share. Journal of Retailing, with Paul Farris

Television Advertising and Online Search. Management Science, with Mingyu Joo, Bo Cowgill and Yi Zhu

Local Media Ownership and Media Quality. Information Economics and Policy, with Adam Rennhoff

Hybrid Advertising Auctions. Marketing Science with Yi Zhu

Click Fraud. Marketing Science, with Yi Zhu

How the Digital Video Recorder Changes Traditional Television Advertising. Journal of Advertising

A Two-Sided, Empirical Model of Television Advertising and Viewing Markets. Marketing Science
Winner, Frank M. Bass award for best marketing paper derived from a Ph.D. thesis in Management Science or Marketing Science
Finalist, John D. C. Little award for best marketing paper published in Management Science or Marketing Science

All links go to the Social Science Research Network; this page explains why.

Research Distribution List

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A half-semester PhD Class I Developed in Fall 2008: Advanced Quantitative Methods in Marketing

A few useful tools for academic researchers

For graduate and professional students: Some stuff you might want to read