|
Kenneth C Wilbur Assistant Professor of Marketing Duke University Fuqua School of Business
1 Towerview Drive Durham, NC, 27701 213-220-4712 Duke Faculty Page |
Working
Papers (links go to the Social Science
Research Network) Zhu,
Yi and Kenneth C. Wilbur (2009), “Hybrid
Advertising Auctions.” Kempe, David and Kenneth C. Wilbur
(2009), “What
can Television Networks Learn from Search Engines? How to Select, Order, and
Price Advertisements to Maximize Advertiser Welfare” Kenneth C. Wilbur, Michelle Goeree Wilbur, Kenneth C. and Paul W. Farris Adam D. Rennhoff Dinesh Gauri,
Mingyu Joo,
and Kenneth C. Wilbur (2009), “Marketing on the High Seas: a Structural Model
of Cruise Supply and Demand.” Publications Ailawadi,
Kusum, Eric
Bradlow, Michaela
Draganksa, Vincent
Nijs, Robert
Rooderkerk, K.
Sudhir, Kenneth C. Wilbur, Jie Zhang
(2009), “Empirical Models of
Manufacturer-Retailer Interaction: A Review and Agenda for Future Research,”
Marketing Letters, forthcoming. Wilbur, Kenneth C. and Yi Zhu Wilbur, Kenneth C. (2008), “A Two-Sided,
Empirical Model of Television Advertising and Viewing Markets,” Marketing
Science, 27 (3): 356-378.
Finalist, John D. C. Little award for best marketing paper published
in Management Science or Marketing Science. Wilbur, Kenneth C. (2008), “How the
Digital Video Recorder Changes Traditional Television Advertising,” Journal
of Advertising, 37 (1): 143-149. Works in Progress “The ‘Dark
Matter’ of Advertising,” with Gerry Tellis “Are There
Too Many Ads on TV?” with Xinlei
(Jack) Chen “Auto Manufacturer Advertising and Dealership
Association Advertising: Oil and Water, or Oil and Vinegar?” with Linli Xu, S.
Siddarth “Offline/Online” with Yi Zhu Links A half-semester PhD Class I Developed
in Fall 2008: Advanced
Quantitative Methods in Marketing. The Center
for Communication Law & Policy at USC’s Gould School of Law For students: How to Say
Nothing in 500 Words Find me on the Social
Science Research Network, Twitter,
or Facebook.
|
|
|
|